A record number of shoppers were lured in on Cyber Monday, resulting in a 33 percent increase in U.S. sales compared to last year’s Monday after Thanksgiving.
IBM’s fourth annual Cyber Monday benchmark study reported, “Consumers spent an average of 2.6 percent more this year than they did in 2010, with the value of an average online order rising from $193.24 to $198.26 this year.”
A new trend also setting records was the number of shoppers using smartphones or tablets to purchase Cyber Monday goods. The day saw 10 percent of people making purchases using a mobile device, up 3.9% from 2010.
“Consumers flocked online, with shopping momentum hitting its highest peak at 11:05 a.m. PST/2:05 p.m. EST,” IBM said in the statement. “Consumer shopping also maintained strong momentum after commuting hours on both the East and West coast.”
So, how did Cyber Monday compare with Black Friday? IBM reported Cyber Monday brought in 29.3 percent more online sales than did Black Friday.